North Thanet`s MP Sir Roger Gale has lent his support to a new public awareness campaign launched by the International Fund for Animal Welfare (IFAW) to target the growing problem of the illicit and cruel UK puppy trade.
The puppy industry is booming, but with many UK breeders and puppy smugglers across Europe producing puppies solely for profit, all too often these animals suffer serious illness or behavioural problems later in life. Others, sadly, do not survive.
IFAW has devised a useful guide, P.U.P.S, for anyone looking to buy a puppy, to ensure they know what to look for to avoid buying an unhealthy, possibly puppy farmed animal. The P.U.P.S mnemonic, below, is accompanied by a kitsch, online mock advert for a children’s toy, the Suzy puppy. The short film depicts a young girl’s delight at her new toy puppy, but mirroring the grim reality of the puppy industry she quickly discovers that her seemingly perfect pup is in fact suffering a great deal.
Sir Roger, who is Patron of the Conservative Animal Welfare Foundation, said: “I am very pleased to support this important IFAW campaign to help make people aware of the potential pitfalls before buying a puppy which may have been farmed in squalid conditions and taken from its mother too soon, before it is eight weeks of age.